Report: Communications in the Asia-Pacific Region

Bogor, Indonesia

Last week I was lucky enough to attend the Asia Pacific Region’s annual workshop on marketing and communications. It was a great opportunity to meet other keen Scouts from around the region, and to discuss how we can help to achieve the goal of growing Scouting from 40 million members to 100 million by 2023!

Bogor, Indonesia

How to make Scouting sexy was the (somewhat controversial) question asked to us by Mr Ong Hock Chuan, a former journalist and PR and communications expert. He reminded us that young people hold the key to it all. He also told us about some truly innovative social media campaigns. Have you ever heard of banana trophies? Check out Dole Banana’s campaign to see some really outside the box thinking!

One of my favourite sessions in the workshop was on crisis management. We had to work in teams and act as spokespeople for a made up crisis occurring at a local jamboree. It started off as a bridge collapse, and throughout the course of the afternoon escalated into a situation involving terrorism! Maybe not the most likely situation but definitely a great learning experience.

All in all the conference left me with a lot to think about – imagine if Scouting in Australia was an important part of schooling (like it is in Indonesia), or if it was featured 2-3 times per week in the media (which happens in Sri Lanka), could we have a celebrity spokesperson to represent Scouts (also in Indonesia)?

It was a great four days of networking, learning about Scouting around the Asia-Pacific region, and learning about the host country Indonesia. And don’t forget, if you haven’t already, create your profile on scout.org to join our permanent Jamboree!

Leah Gibson is a volunteer with the Marketing and Communications Team in Scouts Victoria, coordinating the peer-to-peer media program, and is also a Venturer Leader. 

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Welcome Indonesia: Scout Student Exchange Expands!

Scouts Australia’s very popular Scouts International Student Exchange Program (SISEP) is expanding.

SISEP will add Indonesia as its 4th exchange partner after many successful years of Scout exchanges with Japan, Denmark, and the United Kingdom.

Scouts Australia has a growing relationship with Gerakan Pramuka, the Scout Association of Indonesia, after over 150 attended the 2013 Australian Jamboree in Maryborough, Queensland. Indonesia is home to over 17 million Scouts, but the SISEP trial will start with just two Scouts from each country exchanging.

Indonesian Scouts at the Australian Jamboree, 2013.

Indonesian Scouts at the Australian Jamboree, 2013.

We’re currently looking for 2 Scouts from NSW willing to be participants in the trial, as hosts and outbound exchangees, PLUS, we’re accepting expressions of interest for those interested in the program after the trial phase.

Read up on the SISEP program, and contact the National SISEP Coordinator, Barb Brook to record your interest, and for more information.

 

MoP of the Month: Ecowalls, Indonesia

Gardens are normally horizontal right?! Not in Indonesia, where some Scouts decided that for their badge work they would green up their school grounds with a hanging garden. Check out their project, FYI you will need to use the translate button…

2014-05-28_221026Remember, if you are looking at working on a project or are already doing so, jump onto the Scout.org website and put the project up. Australia is ranked 24th in the world for service hours, so put those projects up there!

Network Your Service

Greetings from Jakarta, Indonesia. It’s pretty humid, but the food is good and the hospitality excellent.

Scouts Australia is here for an Asia-Pacific Regional get together to discuss the Messengers of Peace (MoP) initiative. For those that don’t know, MoP is the product of a big donation to world Scouting, that is allowing Scouts around the globe to be Messengers of Peace and ‘Create a Better World’.

Scouts Australia has received funding for its work in Timor-Leste, and to help equip leaders in Australia, and around the world, with strategies to combat bullying.

Aside from the money is the opportunity for all Scouts to network their service. The MoP Network allows Scouts to share their service experiences and see what other Scouts around the world are doing to interact with their communities. You can also record your service hours and contribute to Scouts Australia’s total.

Currently Scouts Australia is ranked 24th in the world in terms of service hours. Can you help us to lift our position?

For more information of MoP in Australia, visit our website, email Lizz, or comment below.